Netflix Ad-Supported Tier Has 94 Million Monthly Active Users

ByTracy Mills May 14, 2025May 14, 2025

Although Netflix no longer reports subscriber numbers during its quarterly earnings reports, the streaming giant did share some important stats during its upfront presentation to advertisers today. Netflix reports 94 million monthly active users on its ad-supported tiers around the world.

Netflix said engagement on those accounts is 41 hours a month.

At the end of 2024, Netflix announced it had 301.63 million subscribers. Ampere estimates Netflix ended the first quarter with around 310 million total subscribers.

Amy Reinhard, Netflix’s President of Advertising, said the tier reaches more 18-34-year-olds than any other U.S. broadcast or cable network.

“When you compare us to our competitors, attention starts higher and ends much higher,” Reinhard said. “And even more impressive, members pay as much attention to mid-roll ads as they do to the shows and movies themselves,” she said.

Netflix once swore it would never have ads, but the introduction of an ad-supported tier has been very lucrative. Last month, the company reported its revenue grew over 12% year-over-year to $10.54 billion. Co-CEO Greg Peters said Netflix expects to double its advertising revenue this year, as the company rolls out its ad tech suite. The stock is up 86% over the past year.

Earlier, Netflix rival Prime Video revealed it has 130 million monthly active users on its ad-supported plan.

Tracy Mills

Tracy Mills is Streaming Smarter's Deal Editor. She cut the cord in 2020 and splits her streaming day between PBS Kids (for her daughter), Disney+ (for her son), and Hulu (for herself). Her favorite shows are "White Lotus," "Real Housewives of Beverly Hills," "Severance," and "The Traitors."