AT&T Completes Sale of DIRECTV to TPG
DIRECTV subscribers may be in for some changes now that AT&T has completed its sale to TPG. TPG had already purchased 30% of the live TV provider. Today, it’s collecting the remainder.
$19.99/mo.+
AT&T CEO John Stankey has had nothing but contempt for his company’s video assets in recent years. After an infamous golf outing with America’s worst CEO, Stankey agreed to abandon Warner Bros. and the former Turner networks to the clutches of Discovery. Now, the company is giving up on live TV entirely. Enjoy your now-diminished broadband and mobile company, John!
If you previously got some sort of deal on DIRECTV or U-verse because of an AT&T promotion, there’s no guarantee that will continue.
“DIRECTV is a proven pay TV innovator, and we are excited to deepen our highly successful partnership at a pivotal time for the industry,” said David Trujillo, Partner at TPG. “This transaction reflects our confidence in DIRECTV’s management team and their ability to continue delivering exceptional value and a truly innovative streaming service to customers.”
DIRECTV is a great live TV provider. Its huge channel packages provide more options than any other cord-cutting option. This year’s addition of “genre packs” make it a more compelling offering for budget-minded consumers.
But we’ll see if DIRECTV can continue delivering industry-leading channel availability now that it no longer has the muscle of AT&T behind it. Will a private equity firm hold the same sway in negotiations with major media organizations?
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