Disney+ Stays Flat in U.S., Hulu Adds 800,000 Subscribers

Disney announced its Q3 earnings today and it looks like growth has slowed tremendously. In the U.S. and Canada, Disney+ held the same numbers it had at the end of March. Hulu added 900,000 SVOD subscribers, but lost 100,000 subscribers to its Live TV package.

Overall, Disney+ now has 127.8 million subscribers worldwide. Domestically, that’s 57.8 million accounts. Internationally, Disney+ added 1.7 million subscribers for a total of 69.9 million.

Hulu now has 51.2 million subscribers to the SVOD platform and 4.3 million live TV subscribers. This comes as Disney announced it’s killing the standalone Hulu streamer next year.

Disney did not announce ESPN+ subscribers this quarter. The service had 24.1 million subscribers at the end of March. On August 21, ESPN+ will become “ESPN Select” as part of the ESPN direct-to-consumer streaming launch.

The company also said it wouldn’t report subscribers or average revenue per user (ARPU) beginning in 2026. Netflix pioneered this strategy as domestic subscriber numbers have basically plateaued for every service. International growth is still there, but it’s flattening as well. Because more subscribers are moving to ad-supported tiers, the ad revenue is becoming even more important than the subscriber fees. The free service Tubi now has 100 million monthly active users, generates $1.1 billion in revenue, and has more than 2% share of total TV viewing, so subscription revenue isn’t the goal it used to be.

Against this backdrop, YouTube is destroying its traditional TV competitors. Nielsen reports that in June, 12.8% of all TV viewing was YouTube.