Paramount+ Aims for More Macho Street Cred with 5-Year Bull Riding Rights Package
Paramount+ is going for the manliest audience it can acquire by adding Professional Bull Riding to go with its UFC package.
Paramount+ is going for the manliest audience it can acquire by adding Professional Bull Riding to go with its UFC package.
When it came to choosing a new home, UFC’s parent company thought “South Park” was the perfect neighbor.
Paramount+ lands a knockout blow against ESPN as they grab the next 7 years of UFC rights and eliminate PPV.